Typically, my typographic work has all been digital, including hand lettered pieces that are refined on the computer. ETAOIN SHRDLU gave me an opportunity to break from typeface design and small hand lettered projects and to experiment with designing letterforms on a much larger scale.
Before the digital age, when type was set using linotype machines, the letters in first two rows on the "keyboard" were etaoin shrdlu, the most frequently used letters in the alphabet. When typesetters made a mistake, they would run their fingers down these rows to signify that the row should not be printed. Sometimes it was overlooked and appeared in newspapers and magazines as a string of nonsense.
This project is a throwback to the days of metal type. The letters are meant to appear nonsensical to the observer who might encounter them. Generally, letters exist on in print and on screen, in spaces where we control them. We choose to read or not to read. But what happens when we are forced to face the forms we so quickly skip over in our effort to absorb content? This installation project was completed over the course of a semester and explored the dynamic intrusion of letters into our lives.
A little twist on Spring. VISTA magazine commissioned this cover in 2017 for their spring issue. It was constructed using a collection of vibrant spring toned paint swatches and a nice rustic barn courtesy of a community member.